What the - !?! Curls products are now sold at Target too.
First Miss Jessie's, then Jane Carter, now this. Dang! - Looks like the "curly look" is about to really go mainstream now.
Too bad I don't use any of these products.
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Hold up! I just checked the website. The prices will be CHEAPER at Target! Here's what the press release says:
The ever-popular CURLS™ Professional organic hair care collection is proud to announce the arrival of its sister line available exclusively at Target. Hitting over 300 Target locations on March 28th 2010, CURLS Exclusively for Target is a mass marketed, budget friendly alternative to the professional CURLS™ Professional line.
Save some green while staying green! CURLS Exclusively for Target contains certified organic ingredients and has zero sulfates, parabens, mineral , and petroleum oils. Made for the budget conscious curly, new formulations and packaging make CURLS Exclusively for Target affordable to all with prices starting at just $7.99!
“My initial goal in creating CURLS was to give curlies everywhere that perfect product that would give them beautiful and healthy hair,” says CURLS™ founder Mahisha Dellinger. “In today’s economy with everyone trying to save money where they can, I wanted to be able to offer an affordable alternative to CURLS™ Professional. CURLS Exclusively for Target maintains the integrity of the CURLS™ Professional brand at a lower price point. You shouldn’t have to choose between paying your rent and having great looking hair!” Mahisha states.
Now, see. This is the right thing for a company to do.
